Championing Change Makers

We invest financial and human capital in entrepreneurs building transformative consumer brands and technologies.

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OUR Investment Philosophy

To elevate entrepreneurs who are reimagining the consumer experience

VMG was founded on the idea that progress, advancement, and newer, better options prevail over the status quo in the long run. For nearly twenty years, we’ve navigated ever-changing market conditions with a simple goal: to take visionary companies and grow them into powerhouse brands people use and interact with every day. We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.

BIPOC-founded businesses are often over-mentored and under-capitalized. Our team strives to support early-stage BIPOC-founded brands through an initiative within VMG’s Consumer fund called The Parity Collective. Learn more about The Collective.  

"We partnered with VMG to disrupt BIG beverage. They gave us an edge in foundational areas - brand architecture, team design, channel segmentation."

— Bill Creelman, Founder, Spindrift
Our team

The most valuable investments are in relationships

We take pride in the decades of experience we bring to every investment opportunity. When entrepreneurs partner with VMG, they gain access to the team’s expertise and tactical support. We choose entrepreneurs, products, and technologies we believe in, roll up our sleeves, and get to work.
Ria
Nelson
Firm Operations
Carle
Stenmark
Technology
Becca
Florman
Ecosystem
Wayne
Wu
Consumer
Indy
Guha
Technology
Jon
Marshall
Firm Operations
Irenne
Ighodaro
Consumer
Angad
Hira
Consumer
Kelly
Mauch
Firm Operations
Becca
Florman
Ecosystem
Aarti
Kapoor
Consumer
Jay
Parekh
Technology
Bianca
Ingato
Firm Operations
Jeremy
Levy
Technology
THE VMG DIFFERENCE

Embracing change to break the status quo

We believe that the investment community shouldn’t be reserved for the select few - that’s why we take every call with entrepreneurs. We’ve developed an ecosystem of brands, limited partners, retailers and distribution partners, and founders to name a few, who together allow us to help entrepreneurs realize their goals.

We believe in our ability to identify visionary entrepreneurs, and the power that our hands-on-approach has to bring one-of-a-kind consumer goods and technologies to market, ones that drive results for our entrepreneurs and investors alike.
Vision for visionaries

We strive to spot companies changing the game and then challenge them 
to achieve exceptional outcomes

Diversity of thought

Our ecosystem seeks to connects those from diverse experiences, industries, and backgrounds to unlock greater potential

Harnessing change

We push our ecosystem to embrace change and focus on harnessing its potential to build stronger companies that disrupt their categories

There when it counts

Our portfolio companies can count on us to be there when it matters the most

Whether an entrepreneur, investor, or leader, if you are a changemaker you’ve come to the right place.

Championing Change makers

VMG Raises $400M Fund for New Retail Technology

The latest close brings VMG’s total amount raised to $650M for investment in new technology such as software and supply chain platforms.

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