Congrats to the Ghost & [solidcore] founders and management teams.
Thanks for your trust and partnership!

New and Newsworthy

We move quickly so check back often.

Within each news publication included on this page, statements made by portfolio company executives about VMG are the opinions of such executive and are provided for illustrative purposes only and do not guarantee any results or experiences. Portfolio company executives have not been compensated for their quotes, though they generally are investors in VMG Funds. Therefore, we note that as a result of their positions and investments, they may be inclined to have a favorable view of VMG.

Claim
10.8.24

Social App Claim Raises $12m to Help Marketers Connect With Gen Z Shoppers

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Claim
10.8.24

Why We Invested in Claim

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Zitcha
9.30.24

Zitcha Eyes North American Expansion With $10M Funding Round

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Zitcha
9.30.24

Why We Invested in Zitcha

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Shani Darden
8.9.24

The Backstory Behind a Renowned Skincare Brand with Shani Darden, Plus an Entrepreneur’s Must-Know Finance Terms with Alisa Carmichael of VMG Partners

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BeautyStat
8.7.24

Bethenny Frankel On Why She’s Coconuts For BeautyStat’s Latest Skincare Launch

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Maev
7.31.24

Maev launches human-grade dog treats

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Ghetto Gastro
7.30.24

Ghetto Gastro adds fall toaster pastry flavors

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parcelLab
7.29.24

parcelLab Names Tech Leader Giles Whiting CEO to Take parcelLab Through Its Next Phase of Growth

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Attentive
7.25.24

Attentive Appoints Antonio Silveira as Chief Technology Officer

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Bobbie
7.23.24

Bobbie opens infant formula manufacturing facility

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Bobbie
7.16.24

Inside Bobbie’s growth strategy as it launches on Amazon & opens a new factory

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Attentive
7.11.24

The real story behind those ‘Psst, want 20% off?’ texts

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Kosas
7.3.24

Kosas Wet Sticks Serve Up Th Prettiest “Glazed Lip” Finish

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Danessa Myricks Beauty
6.30.24

Usher Co-Signs Danessa Myricks Beauty's New Concealer

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parcelLab
6.25.24

ParcelLab Launches AI-Powered Tool for Forecasting, Analyzing Returns

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Musely
6.17.24

Why teledermatology is the future of skincare, according to Musely CEO

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Bobbie
6.10.24

Bobbie CEO Laura Modi Wants to Fix Parenting—Through Formula

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Danessa Myricks Beauty, BeautyStat
6.7.24

VMG Parity Collective's Danessa Myricks Beauty & BeautyStat Named IPSY Beauty & Creator Awardees

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Daily Harvest
5.25.24

How Daily Harvest is helping farmers adopt regenerative-organic ag

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Bobbie
5.15.24

How this baby formula startup is leading the charge on parental leave

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Danessa Myricks Beauty
5.9.24

Danessa Myricks Beauty Products had Celebrities Glowing on the Met Gala Red Carpet

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Rinsed
5.7.24

Rinsed, The Car Wash CRM acquires Ignite Wash, the car wash salesperson platform

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Daily Harvest
5.7.24

Daily Harvest launches at Target

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Daily Harvest
5.6.24

Daily Harvest taps new channel with Kroger partnership

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Shani Darden Skincare
5.6.24

Celebs’ Met Gala Facials Include Microcurrent Gloves, LED Therapy, and Vibrational Orbs

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solidcore
5.4.24

Fitness Studio Solidcore to Open 250 Locations, After Securing Its 100th in Santa Monica

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Nécessaire
5.1.24

CEO of Nécessaire, Randi Christiansen Has Disrupted Body Care — but That’s Just the Beginning

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Nécessaire
4.22.24

Less is More: Nécessaire's Philosophy of Environmental Responsibility

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nuvemshop
4.10.24

Nuvemshop arrives in Chile with regional investment of over $10 million

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Shani Darden
3.27.24

Build A ‘Body Skincare Routine’ With Shani Darden’s New Body Serum

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Ghetto Gastro
3.21.24

Food, Art, and Activism: Inside Ghetto Gastro's World

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Ghetto Gastro
3.19.24

Bronx-born food collective goes from trendy dinner parties to Target shelves

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Attentive
3.19.24

AI Startup Attentive Is Making SMS Marketing More Personal

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Weee!
3.18.24

Weee!: Larry Liu on How I Built This Podcast with Guy Raz

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daasity
3.13.24

Daasity Acquires Red Fox Analytics

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Melanin Haircare
3.5.24

Melanin Haircare Is an Ode to the Natural Hair Community

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Rowan
2.22.24

Rowan unveils plans to double its store count this year

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Bobbie
2.19.24

Bobbie launches supplements as it expands beyond baby formula

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Danessa Myricks Beauty
2.13.24

This Viral Danessa Myricks Product Was Key to Usher’s Super Bowl Halftime Show Look

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Boulevard
2.7.24

Boulevard Deepens Support for Medical Spas

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Specright
2.7.24

How2Recycle links up with software firm Specright

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Kosas
1.29.24

The Woman Behind Kosas’s Cult-Favorite Concealer

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BeautyStat
1.19.24

BeautyStat Launches New, Gen X Moisturizer

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solidcore
1.17.24

[solidcore] Launches New Membership Benefit Program, core collective

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nutpods
1.16.24

MPearlRock Acquires Non-Dairy Creamer Nutpods From VMG Partners

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The Honey Pot Company
1.16.24

The Honey Pot Company Has Entered a Partnership with CODI

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Bobbie
1.10.24

Watch Naomi Osaka Star in New Bobbie Baby Formula Campaign

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GHOST
1.8.24

GHOST unveils new ready-to-drink hydration beverage

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K18 Hair
12.22.23

Unilever to acquire K18

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solidcore
12.18.23

Solidcore Eyes Major Expansion with Fresh Take on Pilates

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Ghetto Gastro
11.22.23

Ghetto Gastro Co-Founder Pierre Serrao on What He’ll Be Celebrating—And Cooking—This Thanksgiving

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11.8.23

Attentive & Boulevard listed as winners on Deloitte 2023 Fast 500 List

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11.8.23

CEW Beauty Award Winners Announced: Nine VMG Portfolio Companies - Past & Present - Recognized

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Attentive
10.26.23

Milwaukee Bucks tap Attentive to reach fanbase with AI

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Rowan
10.25.23

Rowan founder Louisa Schneider on creating an ear-piercing brand for Gen Alpha

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Ampla
10.24.23

Ampla, Attentive, Daasity make Inc. Power Partner List 2023

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Necessaire
10.20.23

Nécessaire Honored by Goldman Sachs for Entrepreneurship

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Specright
10.4.23

Specright, Trustwell Announce Partnership Enabling End-to-End Digitization for Food Nutritional Labeling

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Little Freddie
10.2.23

Organic babyfood brand Little Freddie launches dairy-free yoghurts

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Afresh
9.14.23

Afresh Adds Inventory Management Solution to AI-Powered Fresh Tech Platform

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ILEGAL Mezcal
9.11.23

Bacardi Acquires ILEGAL Mezcal - A Leading Artisanal Mezcal Brand in the U.S.

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Ampla
9.7.23

Ampla Raises $258m Credit Facility with Goldman Sachs and Atalaya Capital Management

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BeautyStat
8.16.23

BeautyStat Names Yaso Murray its First CMO

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Bobbie
8.15.23

Bobbie makes Forbes 2023 Next Billion-Dollar Startup List

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Nowsta
8.14.23

Nowsta: A Rising Star on the Inc. 5000 List of Fastest Growing Companies

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Swell
8.14.23

Swell Announces Paypal Commerce Platform Integration

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nutpods
8.10.23

nutpods Pumpkin Spice Creamer Returns for the Fall Season

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Mantra Health
8.9.23

Mantra Health Expands Suite of Mental Health Services in Partnership with Charlie Health

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K18
8.5.23

K18 Granted Patent for Hair Fiber-penetrating Peptides

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Honey Pot
8.3.23

Real Talk on Building a Beauty Business with New Voices Family

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Ancient Nutrition
7.31.23

Ancient Nutrition Review: We Tested These Protein Powders, Collagen Supplements, Matcha, & SuperGreens

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parcelLab
7.28.23

WYZE Selects parcelLab to Strengthen its Post-Purchase Customer Experience

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Rinsed
7.24.23

Rinsed expands CRM to include both retail customers and members

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Bobbie
7.19.23

Bobbie CEO on "resetting" the baby formula industry

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Bobbie
7.19.23

Reimagining Celebrity Partnerships: Activism With Influential Parents

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Bobbie
7.18.23

How Bobbie disrupted the baby formula aisle and created a motherboard of advocates

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Daily Harvest
7.18.23

Kroger adds in-store items from online meal service Daily Harvest

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K18
6.26.23

Sofia Richie Grainge Is K18’s New Brand Ambassador

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Specright
6.1.23

Specright CTO says to take advantage of AI for packaging, data is key

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Ancient Nutrition
4.18.23

Sprouts Farmers Market Partners with Ancient Nutrition on Climate-Friendly Regenerative Farming Approach

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Spindrift
4.18.23

Spindrift Spiked, America's Best Tasting Hard Sparkling Water, launches Spiked Strawberry Lemonade and brings Hard Sparkling Water back to its roots

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K18
3.31.23

K18 Debuts Its First Hair Oil

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Attentive
3.27.23

Announcing Attentive AI: A New Data-Driven Approach to Save Marketers Time and Increase Revenue

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[solidcore]
3.24.23

Meet The Black Executive Who Is Making Fitness More Inclusive

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Daasity
3.21.23

Daasity Delivers New Marketing Attribution Models to Help Consumer Brands Fully Analyze All Upstream Channels, Optimize Spend

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Bobbie
3.16.23

FDA Gives Greenlight for Bobbie’s First of its Kind Tolerance Formula

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Bobbie
3.2.23

Bobbie Named to Fast Company’s Annual List of the World’s Most Innovative Companies 2023

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Afresh
3.2.23

Afresh expands into meat, seafood, deli, and foodservice

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Goli
2.9.23

Goli® Nutrition Announced as a Winner of 2022 NielsenIQ BASES Breakthrough Innovation Awards

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Kosas
1.31.23

Kosas just launched a glowy skin enhancer that'll make you look like you've had a full night's sleep and 8 glasses of water.

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Afresh
1.12.23

Afresh Technologies and Albertsons Companies Implement AI-Powered Platform to Help Improve Fresh Produce Inventory and Reduce Waste Going to Landfill

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Ancient Nutrition
1.9.23

Ancient Nutrition Unveils Innovative New Organic SuperGreens Line-Up

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Spindrift
1.3.23

Spindrift Announces New Flavors For 2023

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Boulevard
11.29.22

Boulevard Named to the 2022 Deloitte Technology Fast 500™

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Ilegal Mezcal
11.27.22

Ilegal Launches A Rare Aged Mezcal

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nutpods
11.14.22

Nutpods non-dairy creamers have a plant-based packaging

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Nécessaire
11.2.22

Nécessaire Receives B Corp Certification

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Ampla
11.1.22

Fintech startup Ampla buys Upside Financing to launch a buy now, pay later service for consumer-facing businesses.

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Daily Harvest
10.6.22

Daily Harvest Announces First Round of Grants to Underserved Farmers to Help Build a More Regenerative Food System

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4.25.24

Leaders from The Estée Lauder Companies, Sephora, Sol de Janeiro and VMG Partners Join The Business of Beauty Global Awards Jury

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4.23.24

VMG Partners & Target Team Up to Host Newness Summit

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11.14.23

Looking ahead to 2024: Our expectations for consumer behavior in the new year

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10.24.23

The Future of Frozen Foods is Heating Up

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Undefeated Tribe
10.3.23

VMG Partners Teams Up with Leading Crunch Fitness Franchisee 'Undefeated Tribe'

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9.25.23

Allure Magazine ‘Best of Beauty’ Awards: VMG Portfolio Winners

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9.13.23

VMG Partners Publishes Annual Responsible Investment Report

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8.1.23

Adit Broadens Portfolio Of Brand Matchmaking Services To Investment Channel

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3.1.23

Championing Change Makers: VMG’s Rebrand

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8.4.22

Honest Retail Podcast with VMG Partners' Alex Sonageri

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4.8.22

Institutional Investors Drink Up as Celebrity-Backed Beverage Brands Beckon

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2.3.22

15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners

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1.14.22

Quick Bites: What to Expect in the 2022 Food & Beverage M&A Market

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11.17.21

Consumer Brands Podcast: Unseen Upside - Cambridge Associates ft. Robin and Wayne

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11.10.21

VMG Consumer Acquisition Corp. Announces Pricing of $200 Million Initial Public Offering

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9.3.21

San Francisco private-equity investor expands to East Coast with New York City office

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8.26.21

VMG Partners Welcomes Brianna Rizzo as Talent Partner

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4.7.21

The Glossy Beauty Podcast: Robin Tsai of VMG Partners

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3.8.21

VMG Closes Fund V, Invests in Milton’s

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3.25.21

Stop Asian Hate Statement

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3.10.21

Investing in the Future of Food: VMG Partners raises $850m to invest in CPGs with potential to be iconic

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3.10.21

VMG Partners Closes New Growth Fund With $850 Million

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3.8.21

VMG Raises $850 Million for Food and Beverage, Wellness Bets

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3.8.21

VMG Partners Closes Growth Fund V at its $850 Million Target and Hard Cap

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7.20.20

VMG Partners Appoints Four New Partners

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12.1.20

Alex Cole to Speak at Nosh Live Winter 2020

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3.16.20

Growing a Healthy Portfolio: VMG’s founder-friendly approach helps scale health and wellness brands

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1.11.21

McConnell Smith to Judge Naturally Bay Area's 2021 Pitch Slam

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9.1.20

Let's Eat with Mark Samuel Podcast: Wayne Wu

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12.8.20

VMG Named in Bobsled Marketing's List of Best Ecommerce and Retail Podcasts

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6.23.20

NOW, NEXT & NEW Speaker Series: Wayne Wu

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9.6.20

The Venture Brief Podcast: Wayne Wu - Investing In The Iconic Brands of Tomorrow

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9.15.20

The Consumer VC: Wayne Wu – His Ecosystem Approach, How He Builds Community In CPG, and Advice for Founders Located in Secondary Markets

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9.18.20

Consumer Packaged Podcast: Wayne Wu

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7.29.20

Behind the Buyouts: VMG Partners Embraces Diversity

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6.15.20

25 Black Women in Beauty: Alisa Williams + Cara Sabin Instagram Live

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3.2.20

Why Getting More Women on Corporate Boards Makes Economic Sense

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3.2.20

Women on Boards Project Announces Consortium With Esteemed Private Equity Firms & an Inaugural Cohort of 20 Consumer Companies

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7.24.19

VMG Partners Announces Closing of Debut $250MM VMG Catalyst Fund

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1.8.18

VMG Partners Promotes Robin Tsai to Managing Director

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5.16.19

VMG Partners Aims to Join with Brands Offering Something Unique

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1.31.19

Angad Hira Transitions into Chief Financial Officer Role at VMG Partners

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3.25.19

VMG Partners talks CBD, navigating Expo West, picking winners, & 'scrappy' Entrepreneurs

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11.8.18

Women to Watch: Female Influencers Making Their Mark on Private Equity

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11.30.18

VMG Partners Sees Big Growth Potential As The World Becomes A Smaller Place

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6.12.18

CircleUp25: Announcing the 2018 Winners

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8.1.24

What Does a Good Intro Look Like? Brianna Rizzo shares her tips & tricks

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5.6.24

Take Five w/ Good Face Project Co-Founder & CEO Iva Teixeira

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5.6.24

On-the-Record w/ Forbes Senior Contributor Douglas Yu

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2.7.24

The Art of Expo West

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10.18.23

Black Friday & Cyber Monday: Are they worth the time & money?

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8.2.23

Navigating Generational Differences in the Workplace

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7.28.23

Unfinished Biz Podcast: Stu Landesberg, Grove Collaborative

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Rinsed
5.30.23

Why We Invested in Rinsed

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8.3.22

Announcing Our New $400M Fund: VMG Catalyst II

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Afresh
8.11.22

Why We Invested in Afresh

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11.18.22

VMG Technology Shares What They Believe Sustainability Practices Will Look Like Over the Next Few Years

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Milk Moovement
7.12.22

Why We Invested in Milk Moovement

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12.7.22

Bea Dixon, The Honey Pot

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4.29.22

Jerry Rice & Jaqui Rice, G.O.A.T. Fuel

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4.29.22

Anne Mahlum, [solidcore]

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2.3.22

Larry Liu, Weee!

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11.2.21

April Gargiulo, Vitner's Daughter

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9.22.21

Saeju Jeong, Noom

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5.5.21

Nailah Ellis, Ellis Isle

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3.30.21

Bentley Hall, Good Eggs

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3.3.21

Marc Washington, Muniq

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2.11.21

Denise Woodard, Partake Foods

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1.22.21

Mark Taira & John Linehan, King's Hawaiian

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8.13.20

Alex Buckley, Maggie Patton, Gabrielle Union, BITSY'S

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3.17.20

COVID-19 Special

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3.2.20

Randi Christiansen, Necessaire

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3.26.20

Jens Greda, FRAME

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2.5.20

Rachel Drori, Daily Harvest

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1.10.20

Dave Heath, Bombas

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1.10.20

Nancy Twine, Briogeo

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1.10.20

Laura Modi, Bobbie

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1.10.20

Bill Creelman, Spindrift

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1.10.20

Kat Nouri, Stasher

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7.23.19

Madeline Haydon, Nutpods

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7.23.19

Kerry Cooper, Rothy's

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7.23.19

Matthias Metternich, Art of Sport

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5.23.19

Nicole Dawes, Late July Organic Snacks

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5.23.19

Kevin Cleary, Clif Bar

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3.29.19

Courtney and Gordon Gould, SmartyPants Vitamins

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3.29.19

Tina Sharkey, Brandless

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2.20.19

Nick Green, Co-Founder & CEO Thrive Market

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2.20.19

GT Dave, Founder & CEO GT’s Kombucha

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2.20.19

Josh Tetrick, Co-Founder & CEO JUST

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2.20.19

Sheena Yaitanes, Founder & CEO Kosas Cosmetics

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2.20.19

Philip Krim, Co-Founder & CEO Casper

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2.20.19

Doug Bouton, President & COO Halo Top

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2.20.19

Tarang Amin, Chairman & CEO E.L.F. Cosmetics

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2.20.19

Katlin Smith, Founder & CEO Simple Mills

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2.20.19

Tiffany Masterson, Founder Drunk Elephant

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2.20.19

John Coogan, Co-Founder Soylent

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2.20.19

Moj Mahdara, Co-Founder & CEO Beautycon

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2.20.19

Miguel & Veronica Garza, CEO & President Siete Foods

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2.20.19

Eric Ryan, Co-Founder Method, Co-Founder & CEO Olly

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2.20.19

Jillian Michaels & Giancarlo Chersich, Co-CEOs Lucky Jack

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2.20.19

Sarah Michelle Geller & Greg Fleishman, Co-Founders Foodstirs

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2.20.19

Jack Normandin, Co-Founder & CEO Dirty Lemon

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2.20.19

Sheryl O’Laughlin, CEO REBBL

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2.20.19

Conor Begley & Jonathan Namnath, Co-Founders Tribe Dynamics

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2.20.19

Adam Lowry, Co-Founder Method, Co-Founder & Co-CEO Ripple Foods

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2.20.19

Jody Levy, Co-Founder & CEO WTRMLN WTR

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2.20.19

Tim Brown, Co-Founder & Co-CEO Allbirds

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2.20.19

John Foraker, CEO Once Upon A Farm

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2.20.19

Neil Grimmer, CEO Habit

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2.20.19

Bill Weiland, CEO Presence Marketing

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2.20.19

Amy Regan, CEO Skinfix

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2.20.19

Koel Thomae, Founder Noosa Yoghurt

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2.20.19

Leandra Medine, Founder Man Repeller

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2.20.19

Bill Keith, CEO Perfect Bar

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