VMG Technology

We live at the intersection of scaling consumer brands and the technologies that power them.

Our Philosophy


Our 20 year heritage of backing breakout consumer brands gives us a unique vantage point to problems that need solving. And VMG Technology supports visionary founders to do exactly that, with both capital and a far-reaching customer development ecosystem.
VMG Technology

VMG Technology is not your conventional VC strategy. Instead, we invest across multiple risk profiles within the commerce infrastructure space to give us flexibility to partner with what we believe to be the top companies in the sector.

What sets us apart from similar funds, you ask? We operate at the intersection of consumer brands & technology. We live and breathe this work by: 


Collecting feedback

We collect feedback from our retail ecosystem on an ongoing basis, which helps us keep a close pulse on what consumer brands look for in their technology providers and where we ought to invest next.


Connecting our ecosystem

We take pride in connecting our ecosystem of operational experts, retailers, manufacturers, financial partners, and strategic acquirers with our current and potential portfolio companies.

Fueling the GTM effort

We aim to fuel the GTM efforts of VMG Technology portfolio through customer introductions within the VMG Consumer 
portfolio.

How We Invest

We are ecosystem-led investors and company builders. With a deep focus on the technologies that we believe meaningfully support brands and retailers across the consumer landscape.

$5 to $50 million equity investments – either primary or secondary
Emphasis on Commerce Infrastructure, Marketing / CX Tech, Supply Chain and Vertical SaaS
Software businesses and marketplaces – both B2B and B2C –with $1 to $100 million annual revenue at investment.

Meet the Technology Team

Jay
Parekh
Technology
Indy
Guha
Technology
Meera
Singh
Technology
Jeremy
Levy
Technology
Sam
Shapiro
Technology
Dhruv
Bansal
Technology
Carle
Stenmark
Technology
Khira
Gabliani
Technology
Ali
Recio
Technology
Jay
Parekh
Technology
Indy
Guha
Technology
Meera
Singh
Technology
Jeremy
Levy
Technology
Sam
Shapiro
Technology
Dhruv
Bansal
Technology
Carle
Stenmark
Technology
Khira
Gabliani
Technology
Ali
Recio
Technology

The VMG Ecosystem at Work

Our team devotes the majority of our time working behind-the-scenes, making long-lasting connections across the consumer ecosystem tailored to what founders need to succeed. We believe that our ecosystem has the potential to unlock the next wave of innovation to help consumer brands thrive. We do this by:
Maintaining active dialogue with our Consumer Portfolio, Commerce Council and extended network to keep us close to emerging challenges and potential technology needs.
Hosting knowledge sharing events across our community of retailers, brands and founders, including our Executive Briefing Center (EBC) program.
Fueling the go-to-market efforts of VMG Technology’s portfolio through customer introductions within our VMG Consumer portfolio.
Ali
Fisher
Talent
Brianna
Rizzo
Talent
Emily
Gratch
Talent
Becca
Florman
Firm Operations
Ali
Fisher
Talent
Brianna
Rizzo
Talent
Emily
Gratch
Talent
Becca
Florman
Firm Operations
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