We live in a world where change is both inevitable and imperative. And we believe that’s a good thing.

VMG stands for Velocity Made Good. The phrase, coined in the world of sailing, means that a straight line is rarely the optimal path. Quickly reaching your destination requires making the best use of your resources and adjusting the sails when necessary.
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VMG has weathered changing conditions — good and bad — while helping entrepreneurs stay on course in the process. We’ve helped them anticipate change and adapt quickly, with the goal to never lose sight of the destination. The result: iconic brands and technologies that we believe have reshaped myriad industries and created measurable impact.
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If you want ease and predictability, stick to the linear path, but don’t expect to go far. If you want to reach bold destinations with a brave and capable crew, chart a new direction with VMG.