PROUDLY is the first baby brand dedicated to the needs of Black and Brown babies and their extra-special skin.

PROUDLY™ is on a mission to center the needs of Black & Brown babies while supporting & celebrating their village of caretakers. Our products are designed with the needs of the darkest skin tones with moisture-rich goodness to nourish all shades of dry, sensitive skin. We are proud to be made for us and made by us—Black-owned, Black-founded, and 100% diversely run by professionals of color.